Valley loves News 


Holy Smokes - we are just 4 months away

Hello Valley Lovers,

We hope you have had a grand year so far, a wonderful break over winter and are full steam ahead back in the 18/19 season with a busy calender.

We have been very busy in the background working on making our fair the best one yet and do we have some things to share with you! So we know this is a read but we welcome you to sit down with a cuppa (or something stronger) and take the time to see whats been happening and what is yet to come!

You’re the first to know!

We are very thrilled to announce….drum roll… The Farm Yarra Valley are our major sponsors for 2019, with one lucky couple having the chance to win $10k toward their wedding. The Farm YV is a stunning venue, food, beer and wine trailblazers and positioned on a 100 acre property in Warrandyte South. “Do yourself a favour” and get in there to try their beautiful hospitality, Rob Dolan Wines cellar door onsite and their own craft beer. AMAZING partners to have on board and perfectly suited to our target couple.

The Farm are also coming on board as our wine and beer bar partner this year so VIP’s will have Rob Dolan sparkling to sip on and The Farm’s very own craft beer on offer too so all couples can stay and play and laze just like last year.

We have almost now secured sponsors in all our other categories, meaning after this next fair, as a community we will have given away more than $100k in prizes to lucky couples. We want to thank you again for your support with this!


The time has come to complete your payment for your stand spaces by the end of the month. By doing this we are able to activate our marketing plan earlier than ever before, meaning more exposure for you leading up to the fair and more visitors on the day. We will shoot you a link via email so you can complete your stand payment asap and be completely locked in for 2019! Head through the link on your email to finalise your payment.

If your spaces aren’t settled by mid January we will open them up for our waitlist, which is now very long in most categories.

Next Level

We said we were going to make it next level and we literally mean that, next years fair is already almost completely booked out, so much so we are taking the second level at the racecourse so you have a little more breathing space on the ground level and we can make the fair an even bigger and better experience for our couples. Our supplier ratio rules will remain and we have some new and really interesting businesses coming into the fair.


Marketing and Website

For 2019 we have really delved deep into understanding where our couples come from and will be spending more than ever before on marketing efforts so you get access to more couples planning their day.

For the first time we have a fair day booklet being provided to couples as they come in the door, with extra fair info etc, etc. Some of you have taken advantage of the fair booklet advertising opportunity already, however there is a couple of spots left to gain another feature for your business, advertising space is available in the cart when you pay your final stand payment.

Our website is having a revamp with our new fair campaign imagery and couples will be able to purchase tickets earlier than ever before!

Share the love

We have photographed our campaign shoot already and will be providing you with graphics so you can start chatting about the fair on your socials prior to the Xmas and New Year engagement period.

We will come back to you with these graphics in the coming couple of weeks.

In the meantime if you haven’t headed to our dedicated vendor Facebook page we urge you to jump into the group ASAP as the activity will really ramp up in there over the next few months. Also we would love you to head to Valley Loves Facebook and Instagram and press like so you can see our activity with couples and your shoutouts leading up to the fair and as always share the love!


The Education Series by Valley Loves

We were thrilled to launch The Education Series last month (TES) a dedicated business resource to you our vendors and wider wedding industry community for learning and networking.

We had a hugely successful first launch evening in October called Smash your Socials with Michael Briggs giving a spirited and insightful presentation and the beautiful ladies from Ivory Tribe gifting amazing information on Social Media and marketing and their rise to a huge following. The nuggets of gold taken from the speakers, the networking afterwards and of course the laughs made this an amazing night.

For those that missed out you will be able to purchase this as a webinar as we had the amazing Glen from Directors Edge come along and record the presentations. The value in this is HUGE and we urge you to keep your eyes out for it.

There will be more TES nights in 2019, we have an entire calender planned for plenty of education and networking nights for you to take your business next level! We would love and appreciate your support liking our new venture The Education Series on Facebook and Instagram

That's it for now guys, we will drop some more exciting Valley Loves news soon!

Much love, 

Sharne & Naomi